Insurance Engine powers online discovery by connecting your customers with your content. We use a data-driven approach to help you identify, convert, and retain more customers. Our inbound marketing services are designed to help you find customers, build compelling content, optimize that content, and amplify it with distribution and syndication strategies. Do you want your potential customers to find you online? Then you need a healthy dose of inbound marketing.

Who We Help

Inbound marketing can be used in any industry—but we don’t work in just any industry. We help businesses in the insurance industry create compelling, informative content that generates real value for your business, your customers, and your prospects. We have special inbound marketing programs for multi-location insurance agencies, captive agents, independent brokers, and more. Our company was founded by a former insurance agent so you can trust that we know online insurance marketing.

Insurance Agent Web Design and Development

Insurance Brokers

Insurance Carriers

Field Marketing Organizations

Life Agents

Property & Casualty Agents

Commercial Insurance Agents

Health Agents

Captive and Exclusive Agents

Independent Agents & Brokers

Employee Benefits Agents

Marketing Intermediaries

Risk Management Consultant

Certified Insurance Consultants

What We Do

We develop and implement inbound marketing strategies and create all of the content required for perfect execution of your inbound marketing campaign. Whether you need an automated email sequence, case study, white paper, slide deck, or just a simple blog post…We can help you create the content you need to outperform and outrank the competition. Our capabilities aren’t limited to the written word—we also produce video and audio content utilizing our large selection of voice over talent and videographers and editors. Need distribution? We can help with that too.

Content Creation

Content Distribution

Content Strategy

White Papers

Blogging

Discovery Marketing

Email Newsletters

Inbound Marketing Research

Inbound Marketing Planning

Inbound Marketing Analytics

Infographics

Content Syndication

Copywriting

Video Production

How We Can Help

We can help you by eliminating the burden of having an in-house team develop content. After all, every good salesperson knows that time spent away from the phone is wasted time. So why waste time and money having your producers write blog posts and update social media websites? Don’t do it. We can help you by handling the whole process of content creation from ideation, copywriting, and content management. And, we’ll prove our worth by delivering actionable metrics and analysis that highlights the success of your campaign.

Increased Credibility

Improved Customer Experience

Optimized Content

Ideation

More Leads

Intuitive Usability

Latest Technologies

Future Proof Design

More Leads

More Profit

Our Inbound Marketing Process

Research & Discovery Process

1. Research & Discovery

We’ll get to know you, your staff, and your ideal clients. We’ll research your unique market and uncover opportunities for developing content that people want and need. We’ll analyze your competition and highlight their strengths and weaknesses. We’ll gather any existing media assets you already have and prioritize our opportunities. Our data-driven approach will help us discover your target customers using information from search engines, social media platforms, and purchase intent.

Specs, Scope and Timing Process

2. Specifications, Scope & Timing

We’ll outline the parameters and constraints of our engagement, and clearly communicate what we’ll do for you, and what we won’t. We’ll lay out a comprehensive plan, project timeline, and milestones to keep everyone on track. We’ll give you access to our project management tools so you’ll be kept in the loop—and never wondering what stage of the project we’re at. Then, we’ll show you traffic and conversion estimates for your content so you know the size of the opportunity we’re pursuing. We’ll provide a concrete project timeline and assign an account manager that will be your direct point of contact.

Storyboarding Process

3. Storyboard

Content should tell a story. That’s why we’ll work to develop storylines that keep your readers interested and engaged. We’ll share our ideas and produce outlines for each piece of planned content before we move into full production.

Technology Process

4. Technology

We’ll determine which technologies need to be used for the project, and what we can do without. Only operate in one locale? Then you probably don’t need a content distribution network. We don’t believe technology is a silver bullet, so you can be confident in our recommendations.

Testing Process

5. Test

We’ll ensure your finished project conforms the the strict specifications determined during our spec phase. We’ll make sure all the features of your site work across targeted browsers and we’ll test our responsive code across a myriad of screen sizes. Bugs are inevitable, but our laser honed process means we’ll uncover most of them before your customers do.

Deployment Process

6. Deploy

We’ll deploy your content to your site and work with you to make any final or last minute changes or additions. Our continuous integration process means we can deploy code with one command—saving us time and saving you money. We move fast, because your business environment is always changing.

Serve and Support Website Design Customers

7. Serve & Support

Follow up is not optional. We’ll serve and support you after content is launched and we’ll be here to perform any maintenance, changes, or updates that are required. We don’t disappear after we deliver a project—we want to see you through the finish line, and we’re here every step of the way to ensure your success.